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We get gamey and talk newlyweds questions, wedding pranks, and which sandwich fits our personality. We talk cat years, moving,. How do you make your podcast unique so that it stands out to your target audience? Here are 5 key factors towards finding your usp. Understand the importance of having a unique selling proposition (usp) for your personal brand. Assess your skills, knowledge, and experiences to identify what sets you. Knowing your 'usp' (unique selling point) are you really making the most of your skills and talents? If you are working for somebody else it may be that you are in the wrong job. A strong usp is more than a persuasive statement or slogan that appears on your about page—it’s the defining characteristic that differentiates your brand or products from the.